How to Measure and Benchmark Recruitment Marketing Efforts

While recruitment marketing is certainly not new, there are some areas of it that are a little squishier than others. Perhaps none more so than benchmarks and metrics. And while you may already have decided that recruitment marketing is a smart move for your organization, it’s time to start thinking about how you can continually make it smarter by gaining a better understanding of:

• What you should measure
• How to compare numerous recruitment marketing efforts — both with each other and within the broader field
• How to optimize your approach especially in the face of so many uncertain variables

In this webinar, Tracey Parsons will talk you through not only what matters most in recruitment marketing, but how to measure your efforts to help you recognize what’s working — and what to do when it isn’t.