Research Report

The 2024 Business Impact of Candidate Experience

In this executive brief, we dive into the business impact of candidate experience and how making improvement investments in recruiting and candidate experience can ensure a greater business return.

Dec 17, 2024
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Kevin Grossman
By Kevin Grossman

This research brief highlights the business impact of candidate experience and is based on the 2024 CandE benchmark research of over 240,000 global candidate responses.

Ultimately, making improvement investments in recruiting, hiring, retention, and candidate experience today can ensure a greater return on employment brand and quality of candidate tomorrow, no matter what the future brings. This is why incremental improvements to recruiting processes and candidate experience can go a long way toward increasing revenue and referral networks.

The following sections are part of this CandE Business Impact Executive Brief:

  • Post-Pandemic Volatility
  • The Relationship Question
  • Global CandE Benchmark Key NPS Ratings
  • Candidates Who Withdraw From the Recruiting Process
  • Candidates Share with Their Inner Circles and Publicly Online
  • How Likely Candidates Are to Refer Others
  • Candidate Resentment Can Add Up

The CandE Benchmark Research Program has been focused on the elevation and promotion of a quality candidate experience for over 13 years and delivers annual recruiting and hiring industry benchmark research. Over 2,000 companies big and small across industries have participated in our annual benchmark research surveying over 1.8 million candidates to date.

About the authors
Kevin Grossman

Kevin Grossman

Vice President of Research

ERE Media

Kevin W. Grossman is the VP of Research at ERE Media responsible for talent acquisition and candidate experience research. Formerly President of Talent Board and the Candidate Experience Awards, Talent Board merged with ERE Media in 2023. The CandEs as they’re known is the first research program focused on the elevation and promotion of a quality candidate experience. Kevin has over 25 years of domain expertise in HR and recruiting and has written two books: Tech Job Hunt Handbook in 2012 from Apress, and Candidate Experience: How to Improve Talent Acquisition to Drive Business Performance in 2022 from Kogan Page.